Location: Hildene
INTRODUCTIONS
Attracting Major Donors
Rich Thompson Tucker – Burr and Burton Academy
- The number one reason people do not give is “they were not asked.”
- Call and visit your donors to thank them.
- Keep in touch with your donors.
- Donors like recognition.
- Highest motivator for giving to an organization is the mission statement.
– Ask your donors what inspired them to give.
- Greatest frustration – communication.
- Board should be involved in fundraising via networking and cultivation.
– Board should also give to the organization.
- Personal visits to donors are the best way to raise funds.
– The maximum number of people from the organization to take on a visit is two.
- House parties are a great way of making introductions.
- If a possible donor has no interest, move on.
- The most underutilized skills in fundraising is listening.
- Keep your donor close.
How to Attract Affluent Donors
Andy Campanella — Financial Advisor — Merrill Lynch Global Wealth Management
Matt Santangelo — CFTA and Vice President — Merrill Lynch Trust Company
- Have an effective investment portfolio. Donors want to see transparency.
- Nonprofits can take some risk.
- Become familiar with the different types of gifts, i.e., bequests, charitable
remainder trusts, charitable lead trusts, etc.
- For a list of foundations go to FoundationCenter.org.
- Service and recognition are very important to donors. Visit them.
– Found out what is their passion/what gets them excited.
– Donors are motivated to give to make an immediate difference.
The next NNN meeting will be held on Friday, May 1, 8:15 a.m., at Burr and Burton Academy (Hunter Seminar Room), 57 Seminary Avenue, Manchester, Vermont. The topic is “How the Chamber of Commerce Works with Local Nonprofits.”
Filed under: Announcements | Leave a Comment »





