Location: Riley Rink
INTRODUCTIONS
Announcements
Bromley Mountain – Bart Center – On February 1 the Bart Center is putting together a snow sculpting event. February 7-8 is Wounded Warrior Weekend. Volunteers are needed along with host families. Contact Joe Hurley at the Bart Center at (802) 824-5522 ext. 430 or visit the website bartcenter.com.
Masons and the Eastern Star – January 11 Board Game Night; January 22 Cribbage Tournament at the Masonic Building, Spruce Street, Manchester Center. Contact David Katz at 362-0041.
Riley Rink – February 7 is the Boston Bruins Alumni Game.
Martha Heilemann – Bennington Museum is looking for an annual fund coordinator. Contact Steve Perkins at 447-1571.
COLLABORATION
The Collaborative
Contact Information – Tara Shannon – Community Coordinator — 362-3770; website www.thecollaborative.us.
The Collaborative is a nonprofit community-based substance abuse prevention coalition. The goals are to promote healthy families and individuals and substance-free youth.
The Collaborative runs many programs such as mentoring, refuse to use, and smoking cessation.
Students from Burr and Burton took part in an educational campaign by putting stickers with a message regarding social hosting and the legal drinking age on cases of beer in local stores.
Marketing Your Nonprofit — Communication Plan and Marketing Strategies
Margaret Donovan – Manchester Advertising
Margaret handed out an outline of a communications plan. Input should come from your board and whomever you think is important. Points to consider are how to communicate your plan and why is it important for people to hear it.
Communication comes from all levels within your organization, i.e., letterhead, answering the phone, greeting visitors, and ads.
Update the plan each year.
Barbara Dooling – United Counseling Service
Barbara handed out a copy of the UCS plan. Each year the plan has a theme (for ’09 Anti-Stigma Campaign). It contains objectives, events, ongoing activities (i.e., radio and TV spots, web maintenance), and a calendar (what needs to be done each month).
The plan is periodically reviewed.
Rosalie Fox – Consultant
Rosalie handed out materials on network and viral marketing.
Viral marketing is a way to communicate your plan via people with good social networks. Your objectives are a very important element. Your message should be clear.
Network marketing can be compared to gossip. Everyone gets the message and they do something with it.
Traditional media is still important but face-to-face is crucial.
Go to people who are “in the know” and who have influence with others.
Don’t start a campaign you cannot finish. Make it easy for people.
Think out of the box; be creative.
Build relationships.
The next NNN meeting will be held on Friday, February 6, 8:00 a.m., at the Mark Skinner Library, Route 7A in Manchester. Representatives from Marlboro College Grad Center will be discussing their nonprofit programs which are coming to Manchester.
Filed under: Announcements
